TNW Lodges focus on the development of marketing strategies for organisations within the tourism, ecotourism, conservation and environmental fields. Product strategies; public relations and promotional strategies; website development and Internet marketing are covered.

Some ecotourism operations may require a fresh look at their marketing, promotions and public relations strategies and tactics in order to improve their occupancy levels and consequently their profitability.

TNW Lodges have access to the services of a number of specialists with regard to the advertising and marketing of our client’s products. Each of these specialists has been identified by TNW Lodges for their knowledge and understanding of ability to provide our clients with the quality of service required.

TNW Lodges promote each of our clients and their products to the retail and wholesale travel trade, corporate clients, conference organisers, incentive agencies and airlines on a local, regional and international basis.

The promotion of destinations and lodges by TNW Lodges also involves international travel trade marketing, including Trade shows such as Indaba; WTM in London; ITB in Berlin; Fitur in Madrid; EIBTM in Zurich as well as regular trade visits to North America, Europe and the Asia / Pacific region.

TNW Lodges view the role of all forms of both local and international media as crucial to the long-term viability of any tourism product. This is achieved via the attainment of exposure for our clients through Public Relations, editorial and advertising in both the print and electronic media including the Internet.

TNW Lodges ensures that all clients and their sales staff are equipped with all the correct promotional material and selling tools, vital in creating the correct image for our client’s products in the marketplace.

TNW Lodges merchandising range includes clothing, photographic material, video material, CD material, books and curios etc. This range is developed in keeping with the image created for each tourism product.

The Nature Workshop has an "Information Bank" to supply clients with the necessary information pertaining to the Environmental; Conservation; Tourism and Ecotourism industries.

The Nature Workshop has a large nature based photographic library that can be used by advertising agencies, publishers and the print media. The library can also be used by lodges for brochure and website development. The substantial library includes wildlife and scenic photographs from all the countries of southern Africa.

Together with an associated Company (Develec CC), The Nature Workshop provides a website development service for lodges and other ecotourism operators. The websites are hosted in the United Kingdom and the quality of production and the download times are exceptional. Website marketing services are also provided.